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ECommerce is selling anything and everything online, including selling services. With Shopify, you can build your dream eCommerce business to sell your services – including Gardening Services, Hotel Booking, Tour and Travel Agency, Pet/Animal Care & Grooming, Logistics & Transport, Health Care, Real Estate, Dry Cleaning Services, Wedding Planning, Automobile Repair & Maintenance, Gym & Yoga Classes, Accounting, Events & Shows, Conferences, Training institutes, Grooming & Beauty, Rentals, and others.

The power of Shopify as an eCommerce platform doesn’t just stop here. Vendors that develop Shopify themes have played their part in a big way. They have made available, for merchants, Shopify themes that are tailor-made to perfection to allow you to run your service-based eCommerce business seamlessly.

Here in this article, we have identified some of the best Shopify themes to sell services.

25+ Shopify Themes for Services-Based ECommerce 2024 [FREE & Paid]

Flex

Flex is the most customization-friendly Shopify theme available in the market, with literally unlimited design possibilities. As a result of this flexibility, the Flex Shopify theme can be outlined to cater to the needs of almost all sets of design requirements and niches, including services. Furthermore, the theme includes a superior range of functional elements and conversion drivers to help you build a mean & lean selling machine without much hassle. Flex theme has it all if you are looking for a Shopify theme for your service-based eCommerce business. However, you may need additional integration of Shopify apps (such as Event Calendar, Tickets, Subscriptions, etc.) to build the proper process for your service business.

• Flex Shopify theme is highly flexible with an impeccable set of visually appealing design layouts and sections
• Best suited for almost all kinds of services – Real estate, Building & Construction, Automotive & Cleaning, Training & Courses, Rentals, Events & Shows, Financial services, Advertisement & Marketing agencies, Weddings & Ceremonies, Pet care, Tours & Travels, Gardening, etc.
• The theme offers flawless mobile responsiveness with app-like navigation and finger-friendly design.
• Offers 13 impressively crafted, highly flavorful pre-built stores for design inspiration – Fresh, Emporium, Flora, Wink, Nourish, Studio, Moda, Luxe and others
• Allows effortless CSS customization within the Theme Editor
• Includes beautifully crafted header and footers sections with 4 header & 3 footer styling options
• Presents 3 product page layouts – Classic, Image scrolling, and Custom pages
• Flex Shopify theme is one of the best if your focus is on product discovery – It allows up to 10 mega menus with 6 columns each and is accompanied by an advanced & intuitive search bar
• Other features include – Hero videos, Slideshows, Color swatches, Promo banners & tiles, Product videos, Shopify reviews, Galleries, Popups, Quick buy & Quick view, Preorder, Product badges, Animations, Back-in-Stock alerts, FAQ section, and many more.
• Flex Shopify theme can be validated RISK-FREE with a 14-day, no question asked, money-back guarantee.

Informative Read – 12 Things to Sell on Shopify (Other than Physical Products)

Parallax

Parallax is a modern Shopify theme with pleasing design layouts supported by multiple functional sections to enrich visitors’ shopping experience. The Parallax Shopify theme presents dominating flexibility and control for long-format page templates, all enhanced by the distinctive scrolling style. The theme additionally offers a variety of visually appealing, product/brand-focused sections, including full-width parallax scrolling images, slideshows, product videos, hero videos, featured collections, promo banners & tiles, promo popups, etc. Another reason to choose Parallax over similar themes is its pricing; it’s highly affordable and valuable. Some of the many prominent features offered by the Parallax Shopify theme include –

• Parallax Shopify theme is home to visually impeccable design layouts with large media.
• Similar to the Flex Shopify theme, it is best suited for the following services – Tours & Travels, Rentals, Events & Tickets, Online Training, Pet & Child care, Hospitals & Caretaking services, Appointments and Bookings, Grooming & Fitness, Real estate etc.
• Flawless mobile responsive layouts with pixel-perfect store rendition across modern screen sizes
• Available in 4 extraordinarily built demo stores each with a unique flavor of its own – Aspen, Madrid, Vienna, and Los Angeles
• The theme offers a wide range of conversion boosters – In-store pickups, Quick buy, Slide-out cart, Age verifier, Preorders, Product reviews, Promo popups, Promo banners, Store locator, Product badges, Back-in-Stock alerts, and many others.
• Features full-width home-page header section that supports Slideshows, Hero video, Singular images & Featured collections with inlay texts and impactful buttons
• Offers grid-based product listing across all pages with – High-resolution images, Image rollover, Product badges, Color swatches, Quick buy, Quick view, and Product reviews
• Parallax Shopify theme is home to a comprehensive section for Featured products section to showcase your marquee products.
• Includes multiple promotional elements – Promo banners, Promo tiles, Promo popups, Product videos, Slideshows, Customer testimonials, and Galleries
• Other features – Breadcrumbs, Sticky header, Advanced Search bar, Google maps, Custom product templates, Parallax navigation effects, Powerful product filters, and many more.
• Offers Unlimited FREE trial with FREE theme download

Launch

Launch is a minimally crafted, clean Shopify theme inventively crafted for services-based eCommerce stores. The theme features an exclusive set of app-like tools to help boost pre-sales, launch Kickstarter campaigns, and foster product and brand education. Launch theme exhibits bold design layouts with light typography and styling, resulting in blazing-fast page loading speeds and impeccable mobile responsiveness. Furthermore, the Launch Shopify theme requires a minimal set of steps for setup, allowing faster go-live. Let us discuss the prominent features offered by the Launch theme –

• Launch theme is home to minimally crafted design layouts powered by comprehensive information sections/blocks for effective brand education.
• Best suited for the following services-based businesses – Real estate, Home Decor services, Cleaning & Automotive, Gardening, Tours & Travels, Rental agencies, Doctors & Dentists, Law firms, Online tutoring & training, Membership & Subscriptions, Events & Ticketing, etc.
• Exhibits mobile-first design with refined store display on mobile devices
• Available in 3 visually pleasing pre-built demo stores – Bold, Fresh, and Cool
• Features a full-width home page header section that supports slideshows and hero videos with inlay texts and CTAs
• Presents a simple and straightforward menu section with a logo, slide-down search bar, full-page menu page, and notification/announcement bar
• Launch is one of the ideal Shopify themes to showcase a single/one product/services
• Includes multiple conversion boosting features – In-store pickups, Pre-order, Age verifier, FAQ page, Promo banners, Store locator, Recommended products, Product videos, Breadcrumbs, etc.
• Other features/sections – Slideshows, Usage info drawers, Product tabs, Sticky header, Newsletter signups, Customer testimonials, Blogs, Featured sections, Social integration, Related products, and many others.

Retina

Retina is a conspicuously dashing and colorful Shopify theme with dazzling imagery-rich layouts catering to contemporary shopping behavior. The theme is fine-tuned for mobile responsiveness and offers pixel-perfect, app-like navigation with finger-friendly store rendition. Furthermore, the theme offers a wide range of premium tools to help you easily drive sales – Age-verifier, Countdown timers, Product reviews, Promo popups, Animations, Promo banners, and many more. The Retina Shopify theme is optimized for longer-form text sections to support compelling brand storytelling. Some of the many notable features the Retina theme offers are as follows.

• Retina Shopify theme offers many bold and audacious design layouts with impeccable media support.
• Best suited for the following services-based businesses – Real estate, Home Decor services, Cleaning & Automotive, Gardening, Tours & Travels, Rental agencies, Doctors & Dentists, Law firms, Online tutoring & training, Membership & Subscriptions, Events & Ticketing, etc.
• As the name suggests, Retina is a highly mobile-responsive Shopify theme with pixel-perfect app-like store rendition on mobile devices.
• The theme is available in 4 visually appealing pre-built demo stores – Amsterdam, Austin, Montreal, and Melbourne.
• Offers both full-width and narrow store layouts with ample wide spaces with ample white/empty spaces for superior contrast between sections
• Clean and minimal header section that supports slideshows, brand images, hero videos, and featured collection blocks supported by inlay texts and impulsive buttons/CTAs
• Supports clean and multi-level menus, slide-down enhanced search bar, announcement/notification section, logo, social media icons, and currency selector on the menu section
• Grid-based product listing with large images, transition effects, color swatches, product reviews, product badges, and quick buy
• Retina Shopify theme is crafted to achieve superior sales and includes – Quick buy, Age verification gate, Countdown timer, Promo popups, Product reviews, Promo banners, Product badges, Back-in-Stock alerts, and many others.
• Offers seamless product discovery with the support of an Advanced search bar, Breadcrumbs, Collection page navigation, Featured collections, Powerful product filters & sorters on collection pages, etc.
• Other features/sections – FAQ section, Cart Notes, Quick buy, Slide-out cart, Animations, Product tabs, Product videos, Size chart, Slideshows, and many others
• Offers Unlimited FREE trial with FREE theme download.

Responsive

Responsive is a highly flexible, conversion-friendly Shopify theme with a classical store outlook. The theme is inventively framed to offer superior mobile responsiveness with app-like navigation and finger-friendly sections. The Responsive Shopify theme offers multiple product-focused sections with large media supported by animations, transition effects, and imposing call-to-action. Responsive has an expansive layout ideal for full product imagery, plus features like image zoom, slideshows, image galleries, hero videos, promo banners, and more.

• Responsive Shopify theme features a clean, media-rich, product-focused layout with flawless typography and classical styling.
• Best suited for the following services-based businesses – Real estate, Home Decor services, Cleaning & Pest Control, Transporation & Gardening, Ad & Marketing Agencies, Tours & Travels, Rental agencies, Doctors & Dentists, Law firms, Online tutoring & training, Membership & Subsrciptions, Events & Ticketing etc.
• Offers stunningly crafted mobile-responsive store with flawless display on modern screen sizes
• Available in 4 flavorful variants/pre-built demo stores, each capable of handling a distinctive set of design requirements – London, Paris, San Fransico and New York
• Includes design elements catering to both full-width and narrow versions of Shopify stores
• Supports superior, visuall-refined layouts to showcase featured products & collections, promo elements such as in-menu promos, banners, product videos, galleries & slideshows
• Features a unique & elaborate menu section with a classic & light-weight outlook and features mega menus, in-menu promos, enhanced search bar, logo, collapsible notification bar, currency & language selectors, and others
• Supports grid-based product listings on featured section and collection pages and includes high-resolution images, product reviews, color swatches, quick buy, product badges, and discount info
• Responsive Shopify theme offers a dominating assortment of conversion boosters – In-store pickups, Preorder, Quick buy, Age verifier, Product reviews, Promo banners, In-menu promos, FAQ page, Back-in-Stock alerts, and many more.
• Offers various features for effortless product discovery – Breadcrumbs, Contemporary filters, Enhanced search bar, Mega menu, Sticky header, etc.
• Other features – Slide-out cart, Related products, Stock counter, Product tabs, Size guides, Image galleries & slideshows, Language translations, and many-many more.
• Offers Unlimited FREE trial with FREE theme download and upgrades

Creator

Creator is a simple, minimally built, and feature-loaded Shopify theme crafted explicitly for services-based eCommerce that sells events & tickets. The theme is ideal for Content creators, Influencers, Events & Bookings, Membership & Subscription portals, etc. Creator Shopify theme presents a familiar and intuitive interface to put followers at ease while navigating through latest content. Furthermore, the Creator theme is built to be feather-light with impeccable conformance with modern coding practices, thus offering dominating performance i.e. page loading speeds. The theme is embedded with a wide range of conversion drivers & promo elements – Promo banners, Quick buy, In-menu promos, Event calendar, Slide-out cart, Cross-selling, Press coverage, Product badges, and many others.

• Creator Shopify theme exhibits minimalistic design, with clean & straightforward styling and typography.
• Best suited for the following services-based businesses – Online tutoring & training, Membership & Subsrciptions, Events & Ticketing, Influencing & Streaming, Content creations & Agencies, etc.
• Offers superb mobile responsiveness with refined store display on mobile devices
• Available in 3 visually delightful presets/demo stores – Streamer, Enthusiast, and Influencer
• Features full-width, home page header section that supports slideshows, singular images, and hero videos and includes inlay texts & impactful buttons
• Supports multiple menu section design with mega menus, in-menu promos, notification bar, logo, and cart info
• Includes multiple product-focused layouts and sections – featured collections & products, promo banners, product videos, slideshows, reels (with auto-navigation), featured blogs, and many others
• Conversion drivers – Promo banners, Product videos, Featured collections, Image sliders, Galleries, In-menu promos and Lookbooks
• Presents a unique and elaborate Event calendar section that features event dates, topics/headings, descriptions, CTAs, event venue & time, etc.
• Other features: Social media-focused integrations & sections, In-store pickups, Cross-selling, Product recommendations, Animations, Collection page navigation, Product badges, etc.

Emerge

Emerge is a modern Shopify theme ideal for both product and services-based eCommerce. It seamlessly molds into requirements of any service, including – Digital downloads, Appointment services (slot & time-based), Rentals, Memberships, Experiences, Coaching & Training, Events, and others. However, you may have to fine-tune your store by integrating the right kind of Shopify apps; this is the case with almost all Shopify themes.

Also, if you offer services requiring a person to visit your store, this Emerge theme is for you. It is fully compatible with in-person selling. The template is visually appealing and is home to modern, spacious, and unclutter layouts for the bold. The Emerge Shopify theme also features various promotional sections for conversion-boosting – promotional banners, discounts, product videos, in-menu promos, promo popups, promo tiles, and many more.

• Highly mobile responsive layouts with impressive rendition across modern screen sizes.
• Best suited for the following services-based businesses – Real estate, Home Decor services, Cleaning & Automotive, Gardening, Tours & Travels, Rental agencies, Doctors & Dentists, Law firms, Online tutoring & training, Membership & Subsrciptions, Events & Ticketing, etc.
• Available in 4 highly distinctive styling options – Dark, Bright, Light & Tone
• The theme is best suited for both physical and service-based offerings
• Ideal for – doctors, hairstylists, digital products, rentals, training & coaching, etc.
• Highly conversion-friendly theme and support – in-store pickups, slide-out cart, product reviews, store locator, multiple promotional sections, superior product discovery, and more.
• Ideal for stores requiring the customer to visit the location – appointments, coaching, training, rentals, etc.
• Fully compatible with Online store 2.0, thus assuring high-quality build
• Visually appealing theme and supports high-resolution images, hero videos, hover transitions, product videos, color swatches, animations, mega menu, and others
• Offers Unlimited FREE trial with FREE theme upgrades

Showcase

Showcase is a clean, highly impactful premium Shopify theme from Clean Canvas. The theme is designed to be an all-rounder theme catering to almost all kinds of requirements across all product niches. The Showcase theme includes over 20+ highly flexible sections to help you with unlimited customization possibilities. If you are looking for a template that can offer a refined shopping experience, Showcase is the one to try.

The theme, in addition to products, is also ideal for service-based offerings, including memberships, time-based services, training & coaching, etc. Furthermore, the Showcase Shopify theme is packed with conversion-friendly promotional & experience-enhancing segments to make your store a mean-selling machine.

• Seamless mobile responsive design with flawless display across devices
• Best suited for the following services-based businesses – Ads & Marketing, Real estate, Home Decor services, Cleaning & Automotive, Gardening, Tours & Travels, Rental agencies, Doctors & Dentists, Law firms, Online tutoring & training, Membership & Subsrciptions, Events & Ticketing, etc.
• Clean, minimal, and practical layouts with over 5 demo stores – Native, Betty, Luna, Beard, and Mila.
• Ideal for products with medium to large catalog sizes with large volume transactions
• Supports quick setup and go-live
• Best suited for stores that sell time or slot-based services – doctors, hair stylists, consultations, training & coaching, digital products, digital gift cards, etc.
• Conversion boosters – in-store pickups, quick buy, cross-selling, product reviews, FAQ pages, EU language translations, store locator, trust badges, and many more.
• Presents multiple promotional sections – banners, in-menu promos, tiles, videos, popups, press coverage, and others
• Features multiple image transition effects – rollover, zoom, slideshow, and animation
• Design enhancements – mega menu, collection page navigation, infinite scroll, lookbooks, color swatches, etc
• Effortlessly integrates with Shopify apps for service-specific offerings.
• Compatible with Online Store 2.0
• Unlimited FREE trial, i.e., You only pay for the theme if you have published your store with it. Until then, keep playing with it!

Motion

Motion is a contemporary Shopify theme that presents an impressive set of visually compelling layouts. In addition, the theme supports animations and videos across multiple sections and pages to effortlessly bring your brand to life. Motion Shopify theme includes 20+ highly malleable segments to help you craft your dream store without breaking a sweat.

Additionally, the Motion theme includes many promotional sections to help you achieve the conversion rates your store deserves. Here are some of the prominent features of the template.

• Follows mobile-first design with a clean, unblemished display of the store
• Best suited for the following services-based businesses – Real estate, Health care services, Home Decor services, Cleaning & Automotive, Gardening, Ad agencies, Tours & Travels, Rental agencies, Doctors & Dentists, Law firms, Online tutoring & training, Membership & Subsrciptions, Events & Ticketing etc.
• Available in 3 exclusive preset options, each with a unique flavor.
• The Motion theme is a visual treat and includes – full-width hero videos, a logo section, impeccable layouts for collections & products, image hotspots, before & after slider images, and many more.
• Includes a plethora of promotional elements – banners, tiles, videos, in-menu promos, popups, and others
• Conversion-friendly design – in-store pickups, slide-out cart, quick buy, product reviews, FAQ pages, trust badges, and others
• Design enhancing features – breadcrumbs, mega menu, lookbook, product tabs, collection page navigation, product options, etc.
• Supports integration of all modern service-related Shopify apps
• Includes language translations for Europe-specific languages, including English, French, German, Italian, and Spanish
• Fully conforms with Online Store 2.0 guidelines
• Unlimited FREE trials with FREE theme upgrades

Fashionopolism

Fashionopolism is an ultra-modern, premium Shopify theme from the team – We Are Underground. The theme is designed for conversion superiority and crafted for flawless performance with blazing-fast page loading speeds.

Please do not get confused by its name; besides being one of the best Shopify themes for fashion-related products, it is also suitable for selling services. With impressive sets of flexible layouts, creating your dream store to sell services is a walk in the park.

• Follows mobile responsive design
• Available in 4 highly unique styling options – Empire, Galleria, Haute, and Atelier
• In addition to physical products, it allows selling time and slot-based offerings – Appointments, Event tickets, Training & Courses, etc.
• Allows seamless integration with services related to Shopify apps
• Full-width design that supports multiple visual segments for visual storytelling
• Conversion boosters – in-store pickups, product reviews, slide-out cart, store locator, product badges, FAQ pages, and more.
• Design boosters – image transition effects, breadcrumbs, mega menu, collection page navigation, color swatches, product recommendations, and more.
• Promotional elements – Promotional banners, Promo popups, Product videos, Lookbooks, etc.
• It also includes – Enhanced search, Collection page navigation, Advanced filters, and Elaborate footer sections for effortless product discovery.
• Fashionopolism is one of the fastest Shopify themes available on the Theme Store.
• Fully optimized for Online Store 2.0
• Offers Unlimited FREE trial with FREE theme upgrades
• Validated for page loading speeds and performance

California

California is a minimal, clean, modern Shopify theme crafted for visual impact. Premium in every way, the theme offers a quick setup supported by flexible design options and conversion-enhancing features. The California Shopify theme is a must-try-to-sell service, ideal for memberships, digital gift cards, time-based appointments, events & tickets, training, consultation, etc.

Designed and crafted by Small Victories, the California theme also aces in performance and page loading speeds, making it one of the fastest Shopify themes available. This superiority in performance metrics results from clean coding practices followed by its developers. The theme also fully conforms to the Online Store 2.0 guidelines.

• Clean, Minimal, yet highly effective typography and styling
• Fully mobile responsive design with perfect rendering across modern mobile devices
• California offers 4 flexible and flavorful presets – Generic, Startup, Fashion, and Art
• Seamlessly integrates with almost all services related to Shopify apps
• Presets full-width header section supported by Slideshows and clean menu section
• Ideal Shopify theme for in-person related services/offerings
• Design enhancers – Lookbook, Color swatches, Product videos, Image hover effects, Product badges, Mega menu, and many more.
• Conversion boosters – In-store pickups, Quick buy, Slide-out cart, Product Reviews, Product Tabs, Store locator, and others.
• Optimized to achieve mastery over performance

Canopy

Canopy is a powerful Shopify theme crafted to offer futuristic shopping experiences. The theme is designed by Clean Canvas, who are famous for their impressive set of modern, high-quality Shopify themes. The Canopy theme is primarily built to cater to the needs of stores with large volume catalog sizes. However, it can effortlessly plug into small and medium-sized stores’ requirements.

In addition to being one of the most preferred themes for physical products, the Canopy theme is also best suited for services-based offerings. It has built-in features specifically for food delivery and time-based services. The Canopy Shopify theme is ideal for – Appointments, In-store pickups, Consultations, Training, Digital Services, etc.

• The Canopy theme features a futuristic design with highly mobile responsive layouts.
• Offers 5 impressive preset options – Natural, Light, Fresh, Elegant, and Glow
• Allows seamless integration with all Services-based Shopify Applications
• Supports quick setup with accessible customization settings
• Designed to boost conversion rates – Quick buy, Slide-out cart, Cross-selling, EU translations, Product reviews, Trust badges, and more.
• Presets powerful features for easy product discovery – Advanced mega menu, Collection page navigation, Modern filters & sorters, Color swatches, etc.
• Multiple promotional elements – In-menu promotions, Banners, Product videos, Promo tiles & popups, Press coverage, and more.
• Features an impressive set of blog layouts for effective content marketing
• Fully compatible with Online Store 2.0 guidelines

Similar themes for Service related stores

Theme	Expert Review
Label	Read Expert Review
Craft [FREE]	Read Expert Review
Testament	Read Expert Review
Blum	Read Expert Review
Studio [FREE]	Read Expert Review
Local	Read Expert Review
Bullet	Read Expert Review
Vision	Read Expert Review
Mavon	Read Expert Review
Reformation	Read Expert Review
Athens	Read Expert Review
Champion	Read Expert Review

Best Shopify Apps for Services-related Businesses

It is important to note that the Shopify theme may need additional feature support to fully cater to the needs of the services you offer. Based on your needs, you may have to integrate your Shopify store with apps to smoothly operate your store. I list some of the preferred Shopify apps based on what you are selling. Hope the list helps. 🙂

Feature	Shopify Apps
Appointments & Consultations	Appointo | Easy Appointment Booking
Memberships	Appstle Memberships & Loyalty | Simplee Memberships & Loyalty
Digital Products	Unlimited Downloads | Kable Digital Products
Events & Tickets	Event Ticketing | Evey Events & Tickets
Tours & Travels	Experiences App | Indie Experiences
Learning Management System	Classes, Lessons & Training – Courses Plus | Talent LMS
Rental Businesses	IzyRent: Rentals & Bookings | BookThatApp Appointments
Donations	DonateMate | Handprint: Grow with the planet
Digital Gift Cards	Gift Cards & Loyalty Program | Gift Card Pro
Quote Based Services	Request A Quote | Quick Quote

Conclusion

Shopify themes for products are plenty, but when it comes to services, the same themes need app support to fit into the business. With such integrations, Shopify stores tend to lose on performance. But you can avoid the usage of apps for services by using the above-listed services-specific Shopify themes. Go ahead and check the above-listed Shopify themes – we hope to see you win in your services-related Shopify eCommerce business.