Launch Shopify Theme is a premium Shopify theme conceptualized, developed, and governed by PixelUnion, who are known for their impeccable set of Shopify themes. The Launch is one of those themes that has neared perfection in all aspects. Flawless mobile-friendly layouts, conversion boosting features, impressive customization options, and superior performance make it an all-rounder theme everyone must try.
As the name suggests, the Launch Shopify theme is perfect for those just venturing out. In addition, it is an ideal theme for pre-sales, brand education, Kickstarter campaigns, and anything about getting started.
Best Suited for Niches/Industries
Launch theme is of a different kind. It offers a variety of digital sections for storytelling, product & brand education supported by elements for displaying technical specifications and product details on product pages and the homepage. When such is the case, Launch best suits niches that correlate with finer product/brand details, including Electronics, Food & Drinks, Education & Tuitions, Gardening & Automotive tools, Appliances, Electric vehicles, Drones, Cameras, Furniture & Interior Design Store etc.
Launch is one of the best Shopify themes for Services based eCommerce, including Digital Downloads, Rentals, Training & Courses, Grooming & Beauty, Tour & Travel, Automotive repair & Maintenance, Cleaning & Sanitizing etc.
Best Suited for Inventory Size/s
Launch theme perfectly fits with the requirements of stores with small to medium inventory sizes; including that of single-product Shopify stores. If you looking for a Shopify theme for your drop-shipping or print on demand business (exclusively Fashion products), this is the theme to check-out.
Design, Features and Customization
The developers of the Launch theme, i.e., PixelUnion, have perfected the art of creating eCommerce store templates. The same excellence is visible in the nitty-gritty of the Launch Shopify theme.
Launch theme is available in 3 unique preset options – Cool, Fresh, and Bold. Each preset embodies robust customization characteristics to assist you with your dream eCommerce setup with the least possible go-live time. In addition to showcasing superiority in customization, the Launch theme comes embedded with a dominant range of conversion-boosting features. Let’s discuss these features and customization options page wise, shall we?
Home Page
- Full-width hero section that supports images, videos, and slideshows. The hero section encompasses the whole above-the-fold of your desktop eCommerce store.
- Straightforward menu (with options to merge with the hero section and lightbox display of menu items)
- Multiple touch points on the home page to push your visitors to preorder
- Promotional sections supported by imagery, videos, and icons to educate your store visitors
- Supports Featured collections, products, and blogs
- A unique customer testimonial section to enhance trust with your visitors
- Special sections supported by icons to display your product specifications
- Supports full-width promotional videos on the home page and product pages
- Elaborate & flexible footer section with multiple customization choices
Collection Pages
- Launch features a unique collection page with a full-width product display juxtaposed one below the other.
- Each product listing includes an ample product information section that provides product pricing and other details.
Product Pages
- Launch features powerful product pages that are designed to give your conversion rates a good boost.
- Clean, minimalistic imagery (images + product videos) with a neat thumbnail layout
- Includes sections for product info, ingredient info, product tabs, slideshow, usage information, etc.
- Features multiple promotional/educational sections – images, icons, specifications, videos etc.
Other Prominent Features
- Features breadcrumbs, in-store pickups, preorders, FAQ pages, product recommendations, sticky header, and more.
Performance
| SI No. | Performance Matric | Score |
|---|---|---|
| 1 | Performance Score | 97% |
| 2 | Structure | 98% |
| 3 | Largest Content Paint (LCP) | 300 msec |
| 4 | Total Blocking Time (TBT) | 46 msec |
| 5 | Cumulative Layout Shift (CLS) | 0.11 |
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The Review
Launch Shopify Theme
Let me say it with a straight face. There are very few, yes, you heard it right, very few Shopify themes in the market that supports pre-built preorder functionality. If you are planning a preorder setup, this may be your theme. Its developers bill you only if you publish your store with this theme until then you can tilt-test-validate its features risk-free.
PROS
- Magnificient design layouts and styling options
- Among the few Shopify themes that boast of having built-in preorder features
- Stunning set of features to boost your conversion rates
- Best-suited theme to showcase products to their finest details
- Launch is one of the most affordable Shopify themes out there
CONS
- Misses out on some vital features – mega menu, imagery effects, animations, color swatches, etc.
- Slightly misses out on CLS (Cumulative Layout Shift) score, but nothing too serious.
Review Breakdown
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Design & Styling
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Customization
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Performance
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Conversion
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Value for Money
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