Focal is an ultra-modern, multipurpose Shopify theme known for its design & styling finesse. This theme is ideal for those wanting to show off their brand. Simply put, the Focal template is for bold and audacious brands that want to feature visually appealing products. The theme also has an awe-inspiring set of features to enhance sales, making it one of the most preferred Shopify themes to boost conversion rates.
If you are looking to bring your brand to life, Focal can assist you with individual custom color sections, adaptable elements, elegant animations, and many more powerful settings.
The Focal Shopify theme also scores amazingly well in offering cross-selling capabilities with its powerful features like product recommendations on products, promotional popups, cart pages, and sticky add-to-cart.
Best Suited for Niches/Industries
The Focal Shopify theme offers product-type flexibility to accommodate almost any industry, including Fashion – Clothing, Jewelry, Footwear, Eyewear, Watches, Electronics, Luxury products & accessories, Services, Home Decor, Beauty & Cosmetics, Health & Wellness, Outdoor & Sports.
Best Suited for Inventory Size/s
Focal Shopify theme is designed for stores with all inventory sizes – Small – Medium and Large. Also, many merchants have configured the Focal Shopify theme for their single product stores– Want some examples? Here is one – FreedomPro.
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Design, Features and Customization
Focal is a multipurpose Shopify theme, which makes it highly customizable. The template includes over 20 built-in sections that help you create engaging and creative landing pages to engage your customers while promoting your brand identity effectively. Additionally, the Focal theme is available in 4 distinctive styling options, each having a distinct flavor of its own – Carbon, Ivory, Quartz, and Sapphire.
Let us discuss some of the prominent features of the Focal Shopify theme to help you assess its suitability vs. your requirements.
Home Page
- Compelling home page header section with crisp design & styling
- Advanced menu section with a dominant mega menu, announcement bars (with slider navigation and CTAs), logo, country selector, search bar, and others
- Focal is among the few Shopify themes with advanced & visually appealing mega menus that offer seamless product discovery and navigation
- Stunning header section with a hero section that supports slideshows and videos
- Includes a featured product section with a slider.
- Multiple sections for product branding and education – banners, videos, tabs & accordions, image + text spaces, and more
- Powerful imagery with many transition effects – Hotspots, Rollovers, Zoom, Slideshow, etc
- Impeccable modern blog layout supported by featured blogs on all pages, blog badges, large featured images, and more.
- Grid-based featured collection sections
- Includes a logo section to highlight multiple brands
- Supports in-store pickups with location-based segments covering local addresses, contact details, maps, etc.
- Access to a comprehensive icon library to detail information for your visitors
- Clean and effective footer section with spaces for all necessary exhibits
Collection Pages
- Features highly advanced collection page options
- Includes a full-width collection header section featuring images, videos, featured collections (with tab selection), and more.
- Allows faster product discovery with robust sidebar filters and dropdown sorters
- Each product listing includes discount info, product badges, sales badges, color swatches, image rollovers, and more.
- Segments to include featured blogs and promotional banners/videos on collection pages
Product Pages
- Designed to boost conversion rates and offer a superior shopping experience
- Cleanly laid out product images and videos with horizontal thumbnails
- Features product reviews and product bundle sections
- The theme also features product tabs, powerful promo banners, related products, featured collections, etc.
Other Prominent Features
- One of the most sought after Shopify themes for in-store pickups
- Supports EU language translations
- Features promo popups, promo tiles, stock counter, trust badges, FAQ page, collection page navigation, etc.
- Includes image hotspots, color swatches, and more
Performance
We tested the Focal Shopify theme’s Carbon demo store to validate its performance, i.e., page loading speeds, mobile responsiveness, and structure. The scores are listed below.
| SI No. | Performance Matric | Score |
|---|---|---|
| 1 | Performance Score | 91% |
| 2 | Structure | 98% |
| 3 | Largest Content Paint (LCP) | 407 msec |
| 4 | Total Blocking Time (TBT) | 49 msec |
| 5 | Cumulative Layout Shift (CLS) | 0.003 |
Successful Stores using Focal Theme
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The Review
Focal Shopify Theme
Unquestionably, one of the most potent and persuasive Shopify themes available. If you do not intend to try this theme, you are missing out on a gem. However, give it a try, as the theme allows unlimited FREE trial, i.e., You pay for the theme only if you make it live on your store.
PROS
- Customization friendly design
- Prefect template to showcase imagery
- Built to convert & high on performance
- Highly rated premium Shopify theme
- The theme makers' support is commendable
CONS
- Some bad reviews points at issues with background video
Review Breakdown
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Design & Styling
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Customization
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Performance
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Conversion
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Value for Money
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