Including effective CTAs is significant as it provides the maximum conversion opportunity
for your lead magnet.
Here’s how to integrate CTAs into your document:
• Identify Key Positions: Consider what sections of the lead magnet should be
highlighted CTAs, either the beginning, middle, or end.
• Create compelling CTAs: End your CTAs with call-to-action phrases like “Subscribe
to our newsletter” or “Download the full guide” or “Get a free consultation.”.
• Use Visual Cues: Use contrasting colors or.html bold text for your call to action and
bars or buttons. This leaves a focus and encourages people to engage them.