It’s heartening to know that your Shopify eCommerce set up is up and running and that you have started your marketing activities.
If you are reading this, I am sure you are stuck at converting traffic into sales. Isn’t it? Not to worry, all you have to tweak some aspects of your stores and your marketing strategy.
Here in this space, I shall discuss 5 prominent reasons why eCommerce store visitors do not convert into revenue. Accordingly, make amends. You will all be good.
Here we go!
5 Reasons Why Shopify Traffic is not converting into Sales
Your Traffic is not right for you
One primary reason why your visitors are not buying from your Shopify store is that they just don’t care. They are not the right traffic for you. Your marketing could be targeting the traffic segment that is completely oblivious to your messaging and products you sell.
Before your marketing campaigns commence, understand your customer base and target them with explicit messaging on how your product can solve their problems.
In addition to the wrong segmenting, one other reason for non-conversion could simply be the choice of wrong marketing channel/s. For example, if you are selling something to college-goers, LinkedIn is the wrong choice. You should be focusing on Instagram, Google Ads or Facebook to begin with.
Also, Remember – In marketing sending the right traffic to a wrong page would turn the traffic wrong…
Your Messaging is not Persuasive enough
Most eCommerce businesses fail not because they do not have the right traffic or the product but because they are not persuasive enough. When you place the right product in front of the right traffic, focus on how the product can solve his problem/s instead of just listing down the product features. Focus on the products’ benefits and not on your company.
Every problem has emotions attached to it. Your product messaging should touch upon the problem and how a customer can use it to enhance his life minus the problem in hand.
Remember the scene from the movie “The Wolf Of Wall Street” where Leonardo asks sales guys to sell a pen to him. All those who simply listed down the features of the pen failed.
Talk about elation in emotions as a result of buying your product. You might feel pushy or blunt, but as long as you keep your customer’s emotional response in mind, you won’t drive them away – you’ll drive them to purchase.
Your Pricing is Probably Too High
When it comes to pricing your product, it is important to keep a tab of your competition as well. Here competitors are those who are selling similar products or selling products that can solve customer problems, which you are trying to solve as well.
Keep monitoring price points of your competition and adjust your marketing strategy accordingly. Do not shoo away your visitors with your price points, at times just to retaining them with you; take a small hit on margins. Offer discounts, free shipping, voucher or bundle products to keep margins and customers with you.
If you have not been keeping a watch on your competitors’ pricing and their marketing strategies it is time to. Price it Right! Always…
Your visitors do not Trust You
How many times have you exited a website, just because the look of it is not trustworthy? I have done many times, so do most website visitors if they are unable to connect with you as a brand. The product comes second here.
The first step to build trust is to have a clean website with easy navigation. Additionally, try to give away more and more information about you, your products, your customers, etc. By doing so you will build a connection instantly with your website visitors.
If you haven’t done these, start executing them instantly, without any hesitation, so that your visitors see you as trustworthy. What else could you do?
- Use social proof. Connect with your Shopify stores your social accounts, where you maintain updates and stories
- Have your contact information readily available on the site. Instant chats are the best in this regard for your visitors to know how to reach you when in need. Be responsive.
- List your product reviews and testimonials – Remember it’s not how your earlier customers have rated your product, but how you have responded to their concerns.
- Have all Product information readily available – Product titles, Descriptions, Variants, Usage, Specifications, etc.
Hint – Offer Risk-FREE product exchanges and refunds. Trust Builds Automatically!
Have you optimized your website for Conversion?
You are in the space of eCommerce to build a brand and sell products. To do so you have to spend money, time and energy to bring traffic to your website. When such is the case, make each prospective visitors to your website count. If not sales, you would at least learn lessons through feedback.
Make your website optimized for conversions, be persuasive, and add value to visitors at every stage of their experience with you, on your store. In short, bring them to your sales funnel at any cost and keep talking to them.
Free Free Free – Shopify Academy has its free training courses for all of to educate in sales and conversion on Shopify. Use it.
When you are spending hundreds and thousands of dollars to get traffic to your Shopify store, no action from a visitor is much like burning a dollar bill. Strive to capture their data at every point in time, push them to take action if not open their wallet for purchase.
Remember – Every visitor counts…