Baseline Shopify Theme – Expert Review & FREE Download 2024

Baseline Shopify theme is different in many ways. It is textually rich, has lighter industrial fonts, and has an unconventional, bold & quirky outlook. Baseline is only for some; the theme’s enhanced focus on typography with extensive textual sections, color schemes, and type settings makes it ideal for audacious stores.

Best Suited for Niches/Industries

Baseline Shopify theme is best suited for stores selling products pertaining to Fashion & Clothing, Arts & Crafts, Books & Posters, Home Décor, Provisions & Groceries, Sports & Outdoor, Swimwear, Footwear & Sunglasses, Food & Beverages etc.

Best Suited for Inventory Size/s

Stores across all catalog sizes – Small, Medium & Large. The theme can also be effortlessly tailored to cater to the requirements of One Product stores.

Design, Features and Customization

Baseline Shopify theme is a unique theme with minimal and typography-rich layouts. The theme is made available in 3 distinctive styling options, each with an exclusive set of layouts & features. These presets include – Bold, Minimal, and Modern.

Additionally, the theme is home to a wide range of design layouts and features to help you quickly craft your store. Some of the prominent design features include – Extensive mega menu, Scrolling Announcement bar with CTAs, List based menu with image popup on hover, Full-width header image, Scrolling message bar, Grid-based featured collections & products, Product videos, On-sale/Offers section with pricing & discount info, Promo banners & tiles, Promo popups, Color swatches, Bread crumbs, etc.

Home Page

• Baseline Shopify theme features an elaborate menu section with a distinctive list-based menu
• Supports mega menu and scrolling announcement bar
• Supports full-width header section that supports static images/slideshows or brand videos
• Features sliding sections that house significant texts
• Includes a wide range of grid-based, clean layouts for featured collections, products & blogs
• Multiple promotional elements – banners, tiles, popups, sales sections, product videos, galleries, etc.

Collection Pages

• Simple grid-based collection pages that support extensive size product listing
• Each product listing supports – image transition effects, discount info, and product name.
• Dropdown-based filters & sorters
• Placeholders for featured collections & products, promo banners, promo tiles & product videos

Product Pages

• Minimal and clean product page layouts with large, high-resolution images
• Supports color swatches, breadcrumbs, size charts, related products, in-store pickups, etc.

Other Prominent Features

• Cart Notes
• Slide-out Cart
• In-Store Pickups
• Product Tabs
• Sticky Header

Performance

Although highly minimal and light in build, the Baseline Shopify theme fails miserably on performance with a poor Cumulative Layout Shift score. We tested the theme’s Bold preset on GTMetrix, and the gradings are listed below.

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Further Reading: Expert reviews of over 200+ Shopify themes – both FREE and Premium ones with FREE download and Unlimited