Top FREE and Paid Website SEO Audit Tools of 2018 that Digital Marketers Must Try
Constant updates by Google make it very necessary for every digital marketer to conduct website SEO audit at least twice a year. Manual SEO audits i.e. checking the titles, tags, internal links and other aspects of the website can be daunting, time consuming and ineffective.
Many a times such manual audits don’t provide right & in-depth insights into the health of the website and you could end up taking wrong decisions. Website SEO Audit software tools that are available these days can make your job astonishingly easy and effective too.
After testing these tools on many of our internal projects we can say these have given us great insights and actionable data about the websites which were tested. Below listed are some of the best On-page and Off-page Website SEO Audit Tools that every serious digital marketer must try. All the alternatives provide website SEO reports based on which you can take action and improve your rankings while enhancing your ROI from a constant stream of organic targeted traffic to your websites –
Just how human beings need constant health monitoring, websites too need frequent check-ups to make sure that they are healthy enough to receive love from the Google god. This process of monitoring the health status of a website by analyzing different aspects of it is called as technical SEO audit.
SEMRush is one such SEO audit tool that provides comprehensive data points into the search engine health of a website. If this is your first time hearing about SEMRush we are glad to introduce it to you here. Without any further do let us check out this SEO audit tool and its capabilities/features. SEMRush is one of the top-notch and popular SEO analysis tools among many SEO enthusiasts.
Let’s also delve into understanding why this audit tool continues to be one of the widely used SEO tools by most digital/affiliate marketers, bloggers, and internet marketers.
SEMRush is a complete SEO Audit tool, which provides digital marketers with vital information required to take necessary actions to rank their websites higher on search engines. Vital data points include – Keywords the website is ranking for, keyword ideas, backlink information, traffic distribution, competition insights and many more.
SEMRush domain comparison feature is another plus with this website SEO checker. This feature allows SEO guys to compare SEO KPIs and health between domains/websites. This side by side comparison is a boon to internet marketers where it makes decision making efficient and quick.
SEMRush’s dashboard also provides a clear representation of backlinks of your websites, against your competition, while indicating the percentage of no follow, do follow links and also offers data on the kind of backlinks acquired.
Anchor text distribution which is a very important part which most of us ignore can be easily diagnosed using this website SEO audit tool.
With an easy export feature, pulling out customized SEO audit reports is a walk in the park with SEMRush.
Every software/tools come with their own set of pros and cons. Here we list SEMRush’s pros and cons that we have come across over a period of our time with this website SEO checker tool. Here are a few which stands out.
SEMRush’s interface is simple and easy to use and provides plenty of SEO insights in an easy to comprehend dashboard. This SEO Audit tool is so simple that to initiate an SEO audit campaign, all you have to do is input the domain name and click a button. This in no way means the tool doesn’t do a good job. SEMRush gives you ample information for you to work with your SEO comprehensively and comfortably.
SEMRush’s dashboard depicts website audit data in a very detailed manner, with numbers and graphs, thus making it lucid to understand the necessary website metrics.
SEMRush constantly updates its keyword database, including location specific ones, thus offering accurate search information and competition data.
None we have found so far. Hence, it has made it to the top of our list of top SEO audit tools.
Raven Tools is another website audit tool that is equally popular alongside SEMRush. Although many identify Raven Tools as an SEO score checker tool, our experience with it has been a little different, as it provides a 360-degree view of digital marketing. Raven Tools, in addition to crawling your website to identify and pinpoint its issues, it also does more than that. Additional features include – social media metrics, access to more than 20 data connectors such as Google Analytics, Ad Words, Search Analytics and more.
The most prominent feature Raven tools offers are that it allows integration of multiple 3rd party apps which gives you a wholesome picture regarding the on page condition of the site. It allows integration of free Google SEO tools like Google analytics, Google AdWords etc which help in getting all the information related to the site.
Additionally, Raven Tools allows digital marketers to create templates for reports and then schedule it on a weekly, monthly or daily basis so that the entire process of report generation becomes HASSLE FREE. It offers various types of reports across their SEO, PPC and social media features.
One more very useful feature which is popular among marketers with respect to Raven tools is its site auditor that gathers all technical details regarding on page and off page SEO related to your web-site. This is checked by comparing against Google’s benchmark standards and guidelines. The website audit tool also provides actionable to-do tips, which makes it easy for bloggers, internet marketers to understand results of technical SEO audit better.
Raven tools Pros
Raven tools platform itself is a collection of over 30 digital marketing tools, which will surely come in handy in every aspect of your digital marketing needs. Added to this, Raven Tools supports the integration of multiple third-party SEO platforms and software, thus making it one of the most comprehensive SEO tools available in the market.
One more feature of Raven Tools that stands out as a pro is the report builder option. This website audit software allows a combination of different aspects of SEO, Social media and so on to provide bird’s eye view of all the required data. Additionally, the scheduling feature of Raven Tools is ideal for agencies and affiliate marketers to make the process of building and sending reports hands-free.
Raven tools Cons
Website owner finder feature provided by Raven tools is not up to the mark. While it promises to give the data related to the site owner, we felt it was easier and faster to do so by other means. Raven tools take a longer time to pull out the site owner’s name, sometimes data was not accurate.
Raven Tools’ dashboard is very comprehensive and data can be very useful for an experienced digital marketer. However, the amount of data can be intimidating and confuse for a newbie. So this brings us to the end of our review of Raven tools.
We feel Raven Tools is a must try for it has a 14 day FREE Trial. Since availing their FREE trial doesn’t demand your payment information, you must go ahead and give it a try. Remember, a successful digital/internet marketer is one who has tried most of the SEO tools and has gathered information about them. When there is nothing to lose anything, we recommend you go ahead and get registered with Raven Tools’ FREE trial.
We have tried and tested more tools in the space, continue reading to learn more.
Ahrefs too, like SEMRush and Raven Tools, is one of the well known and preferred SEO Audit tools/software by experienced internet marketers. Over the years Ahrefs are consistently grown by adding more and more tools to its arsenal allowing many things to be done at one – from planning to SEO Auditing and more. Having extensively used Ahrefs for our digital marketing needs, we are listing some of the important features that deserve a mention here in our Ahrefs review.
SEO Competition Analysis: This is by far the best feature Ahrefs has to offer, allowing you to get data regarding keywords your competitor websites are ranking for. Added to this the feature also offers you information about how much traffic each of your competitor’s web pages attracts and what keywords are driving that organic traffic. This is something which no other SEO management tool offers in the current market, again based on what we have seen across many SEO audit management tools.
Keyword Research: Ahrefs helps you in your journey of keyword research and makes the whole process of finding low competition keywords a breeze. We felt Ahrefs keyword difficulty score isn’t up to the mark, however it will surely help you find related keywords if you have seed keyword in mind. This will help you to come with right on-page structure around the suggested keywords with low competition.
Backlink Research: If you have been doing affiliate marketing and someone who depends on organic traffic then you would certainly know the importance of having a strong backlink profile. It is not at all easy to acquire strong and related backlinks and can be time-consuming. This is why Ahrefs stands out amongst other backlink research tools. It gives all crucial backlink data both of you and your competition, while data includes no of backlinks, no of domains, backlink source, type of backlinks anchor text used, and many more.
Content research: This feature is unique to Ahrefs. With content research, one can pull in top articles that are listed for a particular keyword. Along with the articles, Ahrefs also throws at you vital metrics including, competition data, content ideas and many more. This feature is indeed a boon for bloggers who look to drive traffic for their content on a consistent basis. is This is similar to BuzzSumo, which is a content idea and management tool. Ahrefs does a decent job and also has a host of other features which you might not get with BuzzSumo.
Rank Tracker: Ahrefs also offers SEO rank checker along with the rest and this feature is really super ultra helpful. You can generate weekly, monthly reports of the rank movements which will be useful if you manage an agency. This helps you to clearly understand the correlation between your link building efforts and the attained ranking positions.
Web Monitoring: We have become a big fan of this feature. With this feature you can easily track any new links being built by your competitors, you will be alerted as and when the link building activity takes place. This will make sure that you are on par or above your competitors so that your rankings are stable. Please note that this feature works only if your competitors have not hidden their links, nevertheless any data like this is a gold mine. You can also keep track the social presence or mentions regarding any keyword you are interested. When someone uses the keyword of your brand on their website you will be alerted.
All in all, Ahrefs offers a wholesome package with multiple features. They also have three pricing plans catering to a different level of marketing. Form a new blogger to a digital marketing agency, Ahrefs is a must-have tool because of its ease of use and is loaded with amazing features. In simple instead of spending on multiple SEO tools, invest in Ahrefs because it’s an ALL-IN-ONE SEO Tool.
Also, Ahrefs has a thriving community of users and great social media presence which is an added benefit.
Search Metrics is BEST for Agencies and Enterprises!
SearchMetrics offers a complete suite of tools for digital marketers, especially for SEO and Content Management professionals. SearchMetric’s SEO suite includes tools for almost all aspects of SEO including tools for SEO Audit, Back Link analysis, Mobile SEO, Social Media Optimization, Site Structure & Link optimization, Keyword data research and much more. If you are looking to gain rankings by implementing a content strategy, then you must try their Content Experience tools which offer great help in content discovery, optimization, and measurement. Search Metrics also provide great tools for PPC and Social Media Management.
One of the things that we liked the most with Search Metrics is their Dashboard and Reporting features, which makes it ideal for digital marketing agencies and enterprises. With SearchMetrics you can crawl up to 2 million URLs, which we doubt if anyone else in this market offers. These features are just the tip of the iceberg; you must check them out to exactly know how awesome they can be for your SEO efforts.
If you have been in the affiliate marketing niche and have been building websites then we are sure you would have come across at least one of the tools by MOZ. MOZ is known for developing key metrics to monitor SEO health of websites. Some of these key metrics include the domain authority and the page authority. The strength of a website is now decided by looking at these metrics by most SEO consultants and digital marketers.
While things have changed due to constant updates to search engine algorithms, these two metrics are still widely used. However, many are unaware of a host of tools MOZ provides making it one of the best SEO audit tools in the market. Let us delve more into MOZ’ SEO audit tool and digital marketing tools they have to offer to digital marketing professionals.
Keyword research: The best part about MOZ is that they always provide a free version of the software with limited functionality. This keyword research tool also 20 free trails a month which allows you to test and get a hang of it. On testing this feature we found that this is not among the efficient of tools for keyword research and there many other alternatives in this space, that we feel are better.
SEO Audit & Crawl: MOZ SEO Audit crawl websites to find issues that could be hampering website’s ranking on search engines. y. This helps marketers to keep track of their site health on a constant basis. There are no free tries for this as it is a premier feature by MOZ.
Open site explorer: This is also a widely used tool as it gives all the details about backlinks of any website. This can be used to research your competitor’s backlink profile, find broken and redirected links on your website and much more.
MOZ Pro rank tracker: MOZ Pro rank checker is also a pro-tool and has no free tries. The tool is similar to other rank trackers and there is nothing unique about this rank tracker as per our findings
MOZ offers a 30 day FREE trial for all its tools, this is quite amazing because the period is fair and can be used to test if the tools are a right fit for your marketing needs.
According to our review of the MOZ SEO tool, there are a few useful tools MOZ offers like the SEO audit and Open site explorer, we advise you to fully utilize their trial period and then take a call on your purchase.
Screaming Frog is a promising SEO audit tool and has all the right things going for it. While it offers a wide range of functionalities, this is not a web-based application. You will have to download this and it works as a software application on your desktop.
This is more suited to tech-savvy digital marketers; the pricing is also decent for the amount of work it does. They also have a free version with limited capabilities to test the tool. We have been using Screaming Frog for almost 4 years now, and take our word that it is one of the best things to happen to any SEO consultant. The information is thrown at you after an audit is simply mind-blowing.
Woorank is a typical website audit tool which came into existence in 2010. It has come a long way and has made quite a name for itself in this space. Woorank platform is simple to use and all you have to do is provide the website URL to be audited.
Woorank crawls the site and then gives a score based your website’s metrics. In its 14 days FREE trial the SEO audit details are limited and any action cannot be taken based on this data. However, it seems to do a very good job of fetching data points about the health of your website. If you are a marketing novice and do not know how to fix the errors then you can even consult a Woorank expert to help you out.
SpyFu has been on the market for quite some time now. Like in case of Raven Tools, this too provides a plethora of tools and software that can throw insights on your SEO and PPC campaigns.
We have not used their SEO audit tools; however, their PPC tools are our favorite and work amazingly well. This is that one tool which can help you find the relevant PPC Keywords; also provide your insights into your PPC competition. SpyFu can even be used to track the performance of your PPC campaigns. If you are looking for SEO tool for PPC then SpyFu is a must have. SEO Tools from SpyFu include tools for – Keyword Research, Backlink tracking, SERP Analysis, SEO reports, Competition analysis etc.
SEO Site Check-up is a simple SEO audit tool which analyses limited, but some of the key SEO health metrics of a website. Although you might not get detailed information like SEMRush or Ahrefs offers, be sure to get vital inputs from this in a very economical way. This SEO Audit tool is perfect for someone who is looking to get started with SEO auditing. Basic variant of SEO Site Check-up starts at a decent price.
Found’s SEO Audit Tool is another easy to use SEO audit tool and is comparatively new in the market. Like most of the tools, it is easy to use and gives enough information to commence your SEO work. To put it straight, this SEO Audit tool cannot be directly compared with the likes of Ahrefs and SEMRush because they have been on the market for many years and are constantly adding new features. Found’s SEO Audit software is ideal for starters as it will give you a fair idea as to where your site stands in search engines. You will be able to additionally find errors that are causing a dip in your site’s rankings on search engines.
If you are looking for a FREE SEO audit tool then SEOptimer is your best bet. SEOptimer website audit tool allows you to perform a free website audit by offering multiple tools on their website. Here are some of the tools they offer for FREE: Meta tag generator, Keyword Generator, Ping tester, URL shortener, Broken Link Checker, .htaccess file generator, robots.txt file generator, XML Sitemap generator. The only disadvantage that we found with this tool is that that you will have to individually test your website and then combine the reports to get a complete view of your website’s health.
Whether you are a blogger or an agency, having right insights into you or your client’s websites is imperative. To assess the health of a website, especially with regards to search engines, it is vital you have a good SEO audit tool on your side, always. We have tested and compiled this list of top SEO audit tools for you and we are sure that your visit to this page will take you a long way in your SEO career. If you bump into any queries do leave your comment and we shall respond to all kinds of concerns or questions you may have.