15 Best Ways to Build Legit Backlinks to Your Website in 2018
There has been a never-ending debate between the co-relation of backlinks and the search rankings. It is evident that the chances of ranking a website without backlinks is slim as shown by this Moz study
Now that we know building backlinks are a must. The next question that comes to your mind is how to build them?
There are so many guides out there online and you are now overwhelmed with the options available. What if I say that every guide there will not help you in increasing the search rankings.
While building backlinks are important, the focus must be on quality and relevancy than quantity. Most of the guides out there emphasize on having ‘large’ number of links which really doesn’t matter.
You must focus on building good backlinks rather than shooting thousands of backlinks. In this article, we will cover some very simple and effective backlink building methods so that you get a nice portfolio of quality backlinks.
Here are some natural link building techniques you can follow:
We all like images, don’t we? Infographics are visually appealing and also an easy way to explain a long concept in short. I have seen an entire 2000 word article explained with just one Infographics.
You can use this power of Infographics to land links from high authority blog posts. How may you ask?
Guest Infographics is the answer. Research of niche relevant blogs and ask them if they would like to have a good Infographics on their site. In return, you can ask for a link to your website. The conversion rate is very high in this case because of the popularity of Infographics.
Also, ensure that you use a lot of Infographics on your blog. The chances of your Infographics being picked and linked back to your website are very high.
This is probably the most widely used technique, which is called ‘broken link building’. The process is simple and straightforward. The idea is to find web pages which no longer have content but there are many links still pointing towards it. Once you have a list of such web pages, your next task is to contact them.
You will need a related piece of content so that you ask the website owner to place your content on that page. This is beneficial to both you and the website owner. For detailed step by guide, you can read this post by Searchengineland.
I am sure you would have purchased a lot of products/services online. If the service provider has a website (I am sure they will have one) then you can try to ask them for a link in exchange for your honest review. Many will be more than happy to provide you the link because a testimonial/ review add credibility to their site.
This is by far the easiest way of building links. However, most of these links tend to be no-follow. This doesn’t mean that these links are worthless. They can work well to have a diversified link profile. Also, having hundreds of blog comments can lead to a slight increase in traffic.
There are a lot of benefits of having an active participation in forums. Once you establish yourself as an authority you can slowly start posting links to your website. You have to cross check the forum rules before doing so. If it is not allowed, you can always have a link to your profile. Forum participation can even give additional traffic.
You may dismiss this as another no-follow link building tactic. There is denying that the links from these sites are no-follow. However, the traffic these websites receive is something which you cannot ignore. I experimented with Reddit posting for a month and saw an increase in traffic by 1000 visitors that month.
Reddit as a community is tech-savvy, if you start linking out to your content without it being related to what is being discussed in the thread, you will be surely down voted even before you realize. Quora is much leaner but the quality of traffic is not as good as Reddit.
This is one of the easiest ways of link building. I wouldn’t say that the links gained with this method are high quality because thousands of others are already doing it. However, it will not hurt your site and can give more audience to your content. This can help in getting the right exposure and your article may get linked to other blogs if it has high-quality content.
Backlinks from an .edu domain carry more significance than the ones from a .com domain. Google sees this a trust factor as most of the .edu domains are related to colleges and universities. It is not easy to get backlinks from .edu domains.
However, there is one workaround. Most of the college websites will have a page named ‘resources’. As these sites are not constantly maintained, there is a high probability of finding broken links. Once you find the broken links then you to replicate the broken link building tactic as stated above.
People love reading articles which have a lot of data and real examples. A case study is a great way of providing high-quality data-driven content. Once you have done it, make it a point to share with your network. There is high chance that they will refer to your case study if it is useful for their readers.
If you have created a stellar piece of content, spread the word among your network. I am sure at least some of them will link to it in their article if they find the content to relevant and useful. It is never a bad idea to get links from your competitors
Many times, your website will be mentioned by other bloggers but they miss out on linking to you or end up linking to the wrong URL. This is like losing one easy link which could add value to your website. You can use tools like Ahrefs, Buzzsumo or even set up Google alerts to keep track of your brand mentions.
Whenever you see that you are referred and not linked it, send a reminder to the content creator to link back to you.
This is one of the most popular link building methods. A Web 2.0 is a website, which allow user-generated content. The best examples of these websites are WordPress, Tumblr, Weebly, Wix, Youtube etc.
SEOs have been using this technique of opening related blogs in all the above platforms and linking back to the main website. Due to over usag of this technique, many web2.0s have made their links to have a no-follow attribute.
It would be easy to get a backlink by being a sponsor for an event. They would include you in their contributor’s list and you can ask them to add your website link. While this is not a powerful link, it certainly helps you in having a diversified link profile.
There is no denying that people spend a lot of time on social media. Your objective should be to expose your content to the maximum. There is no SEO benefit with regard this. This helps in getting traffic to your content. More the number of people reading your content higher is the chances of them becoming your leads/ customers in future.
Convert your article into an image or a pdf and then upload it into many of the file sharing websites. These websites allow you to have a link in your profile. This may not help in pushing your content to the top of SERPs but will certainly help in having a diversified link profile which is also very important.
Every person has a different approach towards link building. The methods can be different but the links obtained should be relevant and high quality. I am hopeful that this article gave you a fair idea about some of the easiest link building tactics which have been tried and tested by many.