Referral Candy Review – A Referral Solution Program for Ecommerce Stores
Referral Candy Review…
eCommerce as an industry is seeing immense growth. It is projected to grow at a fast pace of 20% year on year and is expected to be a $ 2.2 trillion market by 2020. While this is great news for all the E-commerce stores, this also means that there would be increased competition. Many more people would want to try and get into the E-commerce.
In such a scenario, if you are a shop owner, you will have to think of ways and means by which you can grab more customers to your store. While social media advertising and SEO could be your primary methods of acquiring traffic, you must also try new and innovative techniques to maintain customer loyalty and increase your customer base.
Today, I will introduce to one such app which will allow you to do exactly that. The name of this app is ‘Referral Candy’. In this Referral Candy Review article, we will discuss in depth and understand what the app is all about, how does it help your E-commerce business?
Referral candy is a Shopify app which allows you to create your own referral program. It makes the process of setting up a referral program very easy with limited to no coding knowledge. You can even have your own templates to customize the referral program as per the needs of your brand. This app also supports other E-commerce platforms.
Referral Candy believes in the power of word of mouth which is why they have come up with this referral software. Their program is suitable for businesses of any scale. In fact, they claim that your business model can rely upon the power of referrals if the program is designed to perfection.
Referral Candy makes it very easy to implement the most of powerful marketing technique which is mouth to mouth marketing. Whenever suggestions are given by a friend, there is more probability of a conversion than when it comes from a stranger. Referral Candy allows companies to make use of this marketing avenue through their easy to use an app.
You may be eager to know how all this works. Here is brief on how things work when you have Referral Candy Installed.
- It all starts when someone has made a purchase from your store. This is registered as a potential business opportunity by the system.
- As soon as the order is placed, a coupon code or the referral scheme as set by you is emailed to them. It could either get ‘20% by referring this shop to your friends’ or ‘get $5 into your PayPal account for every purchase your referral makes’.
- Whenever the referred customers make a purchase, the promised reward is credited to the referee.
This is a win-win for all the three parties. You will see an increase in sales due to this activity; your initial customer gets a benefit of a discount or equivalent reward. The referred friend also gets a small discount because of the program.
- Easy store integration: Setting up referral programs is a major problem because majority of the owners have a non-it background. Referral Candy provides the simplest of integration options with no coding knowledge required. You can easily connect your stores on any of the platforms to the app.
- Tracking Features: You can easily track the performance of your referral program from one place. The dashboard shows all the important data related to your campaigns. You even reward the highest performing referrals with more incentives. This also allows you to calculate your ROI from your campaigns and check if they have been profitable or not.
- Easy Reward Distribution: Having a robust referral system is great but if it is not backed by good reward distribution then the program is bound to fail. This app allows you to distribute the rewards easily. You can award cash, coupons or a custom gift. This makes your customers happy and they tend to refer actively with increasing rewards.
- Multiple Templates: It is very important for you to have a message which can connect with your audience. Using Referral Candy, you can easily customize the templates to match with your brand messaging. This will increase the chances of conversion and your referrals will promote the offer because the content is worth sharing.
- Cross-channel promotions: Customers these days engage through various social media platforms. Therefore it is important that your message reaches all platforms. This app allows you send your message to multiple channels thereby covering majority of your target audience.
- Competent Support: Having robust customer support is important for you as a business owner. Even minor issues take a lot of time if they are not addressed by the best expertise. This is where Referral Candy stands out; they have over the clock support with sound technical knowledge. Your issues get addressed immediately and provided with the best possible solution.
- Automated Reminders: There will always be referrals that would sign up and then just forget about the program. It is your duty to engage with these referrals. Using their automated reminders, you can frequently put a reminder and make them understand how they can benefit from these programs by earning referral rewards.
- Intuitive Dashboard: Having a referral programs is the first step in the right direction. You have to keep track of all your campaigns and even reward the referrals who are converting well. Unlike the other dashboards, the Referral Candy dashboard has all the import data points. This ensures that you never miss out on the important information which is critical for your business.
- Email Template Editor: The first step in sending out the program to your first time customer is to send them effective emails. Referral Candy provides an effective template which allows you to create branded emails for your campaigns. It is important for you to have the right messaging because the customers would forward the link only if your offer/ message is effective.
- Wide Bandwidth: There is no limit on the number of referrals you can have. This allows you to maximize on the free marketing method. The cost to pay for this marketing is pretty low compared to other techniques.
- Customizable Rewards Program: There are pre-made templates which you can use for your referral program. However, you can also design your own referral program. You can offer multiple reward options to the referees. This allows the referees to choose the option they wish to, making this the most flexible referral programs platform.
- Custom Interface: The tracking interface can be customized so that it is given the look and feel of the website. Even though the software provided is the same of all the owners, Referral Candy allows you to tinker with colors and design so that your referees feel that the tracking is provided by you and not Referral Candy. This ensures them that their data is safe with you.
- Budget-Friendly Plans: One outstanding benefit is the reasonable pricing Referral Candy offers. Their pricing plans are easy to understand and there are no hidden costs. They have multiple pricing plans to suit both small and large businesses. They have the best pricing when compared to a majority of the competition.
- Easy to use interface: As a business owner you would have very little time and it has to be utilized judiciously. You cannot spend it on trying to set up programs and troubleshooting them. With Referral Candy you can easily integrate the program into your E-commerce store. The process is just as simple as clicking the button. No coding, no installation or any other long process.
- Free Trial: If you are not sure about the success of the referral marketing strategy, you need not be worried as they offer a 30 days risk-free trial. If you are not satisfied with the performance of the data, you can cancel the subscription any time you wish.
They have a very simple two pricing structure. They have two main plans catering to both small and large businesses.
For small businesses, they have to pay a monthly fee of $49 and also a certain % of the referral sales. It starts with 5% when you just start out and eventually reduces with increased sales. It could reach as low as 0.25% when you have crossed $100k in total referral sales.
For large businesses, they have a single pricing of $3999 and you will have to get in touch with them if you have such a requirement.
If you want to afloat amongst this competitive world, then you will have to try innovative marketing techniques. Referral Candy seems like that perfect App which allows you to do just that. The fact that it is priced reasonably makes it affordable even for small start-ups and business owners.
Even if you are not certain if this marketing technique suits your shop, you can go for their free trial. All in all, this is an amazing app which has the potential to give increased sales without eating much of your budget.