A ‘Brand Kit’ refers to a set of essential assets through which your brand image can be
defined and developed. It contains logos, color palettes, typefaces, and brand standards, which are
vital for achieving brand image consistency across different forms of communication and media.
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Use of Brand Kit
Consistency
● A branding kit helps you ensure that all the visual elements are properly aligned and used
across all marketing materials.
● This uniformity is especially important for brand recognition as well as in gaining the trust of
your regular audience.
Time-saving
● ‘Brand kits’ help to avoid the need to design a set of brand assets over and over again
whenever they are required, as they are readily available.
● This helps in cutting down on the amount of time taken by the designer to produce content
with consistency and professionalism.
Brand Awareness
● Branding elements should be used consistently through a branding kit, and this will help in
enhancing the brand image.
● Having consistent and effective visual representation speeds up the brand recognition process
and boosts your brand’s awareness among clients and customers.
How to Make a Brand Kit with Visme
Creating a brand kit in Visme can be done in three ways: by using the brand wizard, employing a
brand guideline or brand kit template, or by uploading your branding assets individually.
Using the AI-Powered Brand Wizard Tool
● Login to your Visme account or sign up for an account.
● To edit the information on a brand, first, open the ‘My Brand’ tab on the left sidebar of the
main website.
● Select ‘Brand Wizard’ in the ‘Brand Assets’ main menu.
● Type your company’s URL, and all the brand assets will be indexed by the tool.
Review and modify the extracted brand elements of the logo, font style and colors, and
themes if necessary.
The branding kit will be saved in Visme and can be opened at any time whenever needed.
Using Visme’s Brand Guidelines Templates
● Visit Visme templates and search for ‘Brand Guidelines’.
After choosing a template that is most appropriate for your brand, add your brand elements.
After customization, click on the download button to get the guideline in the preferred format.
Uploading your branding assets
● Access the ‘My Brand’ tab.
Include your logos by clicking the ‘Logo’ tab.
Choose fonts from the library or upload personalized font options.
Choose your brand colors on Visme’s color picker.
Select a color you prefer to use as a background for your online content.