Here is a question for you. How many times have you walked into a restaurant that is bustling with activities when you have an empty one next to it? Most of us would walk into the place that many have already opted for?
“Why it is so? It’s because of Social Proof”
Be it a physical location or an eCommerce website higher the Social proof it displays more and more footfall for it. Social Proof is a psychological singularity where one’s choice tends to lean with the mass or influencer because he feels they are right.
In order terms, we can define Social proof as an idea of normative social influence, which states that the populace will imitate and adapt to be liked by, similar to, or accepted by the influencer (or society/mass/majority).
Importance of Social Proof in eCommerce
Before we discuss the importance of Social Proof, let us delve into what qualifies as Social Proof. The answer is anything and everything social that can influence a visitor to purchase on your website. This anything and everything primarily includes – Product Reviews, Testimonials, Social Media Authority, Endorsements, Awards & Recognitions, No of Purchases, Referrals, Features, etc.
Now, getting back on the importance of Social proof especially in the digital world –
- Product reviews, testimonials are best to build credibility and trust towards the product and services you have to offer. Higher the credibility and trust, higher the conversion
- Better social proofs mean you are in the good books of search engines. Expect better rankings on search engines as you build your social proof
- A higher score on social proof means, higher would be the time of a visitor on your website and lower the bounce rates
- When sourcing opinions from your customer base, you show that you care about their experience with you and your brand. This strengthens the relationship you have with your customers.
Strong social proof is an asset to your online business and it has great potential to drive your growth along with ROI. If you haven’t started yet, the time is now to start building it – Work on getting more product reviews and testimonials, get those planned online endorsements done, strengthen your social media position, build referrals from influencers and more.