One of the many reasons why prefer buying online is their belief that they get what they see on an eCommerce site. Even if you sell some of the best products, but the images of the same portrayed on your site don’t say what it is, your visitors are certainly going to walk out without making any purchase.
They say, “A picture is worth a thousand words”, yes, it is. But in the case of websites, “An image is worth a thousand clicks”. All I am saying is that better you showcase your products, especially in the form of images, higher are the conversion rates on your eCommerce store.
Benefits of following Best Practises of Product Imaging for your eCommerce are plenty, some of them are as listed:
- Good quality images are first at grabbing visitor’s attention, thus increases click-through rates
- Reduce cart abandonment, thus increase sales
- Increase the overall visitor journey and shopping experience
- Increase customer trust and increase repurchases
Yes, better product images mean higher conversions and are a long-term asset for your business, there is simply no denying it. Let us learn how to make your product images the best for your eCommerce store.
Best Practises for Product Images for eCommerce Stores
Maintain highest image quality
Product images are the first product testimonials that people see when they are on their website. When such is the case, it becomes imperative for you to showcase the products in their best costumes i.e. images of the highest quality.
Good quality images are those that:
- showcases a product’s intrinsic details as well as capturing all elements of the product/s
- fits every screen size just perfect without compromising on the clarity
- showcases the product in actual without the need for much editing
Give a 360-degree view of the image
If your images can provide a complete picture of what your visitors are buying, higher conversions are inevitable, provided the product is good.
Your images should create an experience of a store where a visitor can pick the product and check out its features from all angles. Hence make sure you capture your product images from various angles giving a 360-degree view of the product.
Multi-angle product images are a must if you seek higher conversion on your eCommerce store that sells – Fashion and accessories related products, including Clothing, Footwear, Bags, Shoes, Jewellery, etc. Make available on the product page images that are clicked from various angles such that your store visitors can recall the product every time they imagine of it.
Animated products images are trending these days. Give it a shot.
Specifications with Product Images
Product images on your eCommerce store in addition to product features should also to a large extent be able to showcase product’s specifications as well, especially the size (product width, length, height).
Product images should have a reference depiction of sizes across angles so that a visitor can imagine how the product would fit his requirements. Size specifications have prominence across all kinds of physical products – fashion, jewelry, furniture, décor, sports & fitness, etc.
Peek into Product Variants
If you have multiple variants (especially with colors) to a product, showcase them too in its actuals. Your product page needs to have a photo of each possibility. The whole activity of portraying variants of products as images is to make sure your visitors know what they can expect to receive.
Be Consistent with Images
Maintain consistency with your product images to provide even shopping experience. Let all your product pages speak the same language – consistent product images, product descriptions, titles, descriptions, etc.
Hire an experienced photographer if needed to maintain evenness across all your product images.
Product images are the foot soldiers of your eCommerce store. They are the first to defend you and your brand. Give your foot soldiers the strength, to make a higher impact on the conversion front, by putting in place the best practices of showcasing them.