10 Must-Have FREE Digital Marketing Tools in 2018
Online marketing space has seen phenomenal growth over the past few years. This is mainly because of the change in audience behavior. People have been spending more time on apps, social media, websites etc. making it difficult to reach out to them using traditional marketing channels and methods very difficult and ineffective. With Digital marketing being the way forward for all businesses, to help you start with it, we have compiled a list of 10 FREE digital marketing tools that you must have in your marketing arsenal.
It is very imperative for every marketer or a business owner to have an online presence. If not fully, at least a majority of the percentage of your marketing budget must be allotted to online marketing. With that said, they are plenty of FREE tools which you can try just to test things out.
So, here is a list of the 10 best FREE digital marketing tools for you to get started with.
Top 10 best FREE digital marketing tools
Knowing what your competition is up to is the best way of staying ahead of the curve in marketing. This is where Google alerts can be useful. You can set up Google alerts to notify you whenever your competitors brand is mentioned on the web. It can be a blog post by your competitor or some other website mentioning them, either way it would be good to know what are they up to.
The only limitation with this FREE tool is that it will not track the social media updates.
Alternative: Luckily, there is a FREE tool which allows you to track even social mentions. So, with a combination of Google alerts and Talkwalker alerts, we bet you will not miss any of the important updates.
How often have you missed an important update related to your industry? While this may not directly affect your business, you must always stay ahead of the curve and be the first one to react to the news in your industry. This is where Feedly can help you. Feedly provides a single dashboard interface. This allows you to stay up to date with the content you like.
You can research the topics related to your niche and then add the publications to your account so that you do not miss any update from them. This helps you to access all the updates from one single place. There is a FREE trial for this tool; however with their paid plan at just $5/ month, this tool is a must-have.
Zest is also another content discovery tool and by using their chrome extension you can easily find posts on the topic/s that you are interested in. They also have an option to boost your content within their network.
Having at least a decent social presence is a must for businesses of any scale. The number of social platforms available makes it time-consuming for you to post updates on all the platforms. Social media management tools like HootSuite and Buffer makes it easier for you to manage your social accounts.
They allow you to schedule posts on most of the social platforms that are widely popular, such as – Facebook, Twitter, Instagram, Pinterest and many more. This saves a lot of time which can be directed to other core marketing activities. HootSuite and Buffer are two FREE digital marketing tools that allow you to manage most of the popular social accounts from one single dashboard. For twitter management, there is a FREE tool by Twitter called TweetDeck, which you can check out too.
Influencer marketing is the hot topic in digital marketing. Choosing the right influencer is the most important thing because the value to your business from these influencers differs evidently. If you do not get this right, you will end up spending a lot of money without yielding the results you want. Follower Wonk is a FREE tool for Twitter which can be used to find the top influencers using keywords and Hashtags.
The tool searches for the presence of those keywords in the bio of the profiles of your target influencers. This doesn’t ensure the quality of the influencers because most of the accounts are botted. The best way to ensure the quality is to search on LinkedIn as well.
Another alternative way to find influencers is with Right relevance. This tool is very much similar to Followerwonk, however from our experience we feel their accuracy is much better. With this tool you can filter influencers by location, while weeding out irrelevant ones with the help of negative keywords filters.
You can try the tool here for FREE – http://www.rightrelevance.com/search/
If you want to know what your customers are searching for, then Google keyword planner is the best tool. While Google has stopped giving accurate numbers for its FREE version, it will still give you a range of keyword volume. You can also make use of Google trends to see the popularity surrounding a topic.
Uber suggest is a tool owned by the ace marketer, Neil Patel. The tool indents to take your research efforts to the next level. It gives you a set of all possible search combinations based on your initial input. You can then add them to a sheet and pick what is relevant to your niche.
This tool is very similar to Uber suggest. The only difference is that they have a better interface and the information is well laid out. The tool can also give the local search data. They also give the search data of e-commerce platforms like Amazon and e-Bay. It is to be noted that the E-commerce data is not accurate and it is based on the auto-suggestion feature.
SimilarWeb is a competitor analysis tool which shows you all the basic data about any website. It shows you the traffic the website gets, the keywords it ranks for, the traffic sources etc. This data can be crucial as it gives you an idea regarding the content strategy you need to follow. The FREE version has limited features.
If you have been reading about SEO then I am sure you would have come across the term ‘backlinks’. If you have not, backlinks are the most important Google ranking factor. Semrush is a tool which allows you to examine the backlink profile of your competitors. It shows you the number of backlinks the website has, the number of unique domains linking to it etc.
The FREE version of this tool is limited but it is perfect for someone who is getting started in the field of digital marketing. There is one more paid option called ahrefs which is far superior to Semrush when it comes to organic data, however, they do not offer a FREE version.
It is cool that you know have a great looking website with perfect content. Having a great website doesn’t guarantee that the website is healthy. They are technical aspects like site loading speed, on page SEO, ease of navigation etc which can make your website unhealthy in the eyes of Google.
This is why you will have to make use of tools like Marketgrader to analyze the health of the website. The tool is FREE and is created by Hubspot, a very popular digital marketing company. All you have to do is go their website and then give your URL name and email.
Once the analysis is complete the report will be emailed to you. They will also mention what are the things you must improve in order to make the website Google friendly.
If you have a website and do not have Google Analytics then you are not really serious about your business that is the only way I can put it. Google analytics is the best FREE tool you could use to get important data points about your visitors. This allows you to understand the audience better and serve more targeted and related content.
This gives you data points like who visited the site, which page got the most traffic, which page did people exit from etc. If you are not using Google Analytics, I advise you to configure it to your website as soon as possible. You just have to insert a small tracking code after which the information will be tracked.
While there are endless tools to cover in the digital marketing space, these 10 FREE Digital marketing tools can be great to start with. We would love to know how you used these tools for your business and optimized your online marketing strategy.