Part 2 – How to Select A Good Affiliate Program – Qualities of a Lucrative Affiliate program
By now, I am sure you would have narrowed down on the niche that suits you best. Awesome! With the niche in place, it is time you put your time and thoughts on pin-pointing the program/product in the niche. With a variety of offers and promotions available from product owners across the globe paying hefty commissions, affiliate marketing has indeed become one of the most sort-after ways to make income online. Many across the globe are pursuing affiliate marketing just to generate extra income without having to quit their day job. Although, you can earn affiliate income part-time, it is an added advantage if you show full time commitment into your pursuit, while you generate higher income from the stream.
Although affiliate marketing is highly profitable, most affiliate marketers fail in identifying the right product or services to promote, hitting a dead end in their quest for success. Overlooking what to promote can turn to be costly and can make you lose interest in your marketing campaigns. I highly recommend you look at it the same way you would if you were looking for a traditional job; because it’s important. To make real big bucks in affiliate marketing, you have to weigh in the options in your list against the ideal qualities of a good affiliate program. I have rounded on a list of 9 ideal qualities that an affiliate program has to offer its affiliates, so that they can reach their income goals with ease and in STYLE.
Here we go!
As discussed in the section 1 of this 3 part series, it is of utmost importance to choose an affiliate program that falls under evergreen category. By doing so, keeping momentum on your sales all year long becomes a reality. Affiliate niches that are seasonal or fad in nature are a no-no if you are in affiliate marketing for a long term.
What if you are paid every month for the one time referral sale you have made? Awesome isn’t it? Recurring commissions are usually paid for affiliate products that are subscription based, where the buyer pays that product owner periodically to avail access to the product. You as an affiliate get paid a predetermined percentage commission whenever the buyer pays. You get paid for no additional time, money or efforts of yours. Affiliate products such as SaaS based software, e-marketing/online business opportunities, training courses etc typically run on subscription. Achieving sales on such affiliate niches is a good way to realizing recurring affiliate commissions.
High ticket Sales
A good affiliate program pays a good percentage of commissions for either the sale made or the lead provided. But good percentage doesn’t mean it is right for you. For example if you are paid 50% commission for a $10 product, you have to put a lot of time, money and effort to earn a decent $2000-$3000. With such a product you will have to sell more than 400-500 units a month to reach the mentioned income. With such an affiliation, it is going to be a herculean task if you are mainly dependent on organic traffic and on the other side, if you opt for paid traffic campaigns, you can expect lower ROI from each sale.Not to worry, there is a better way to reach your monthly goal with minimal efforts by way of promoting products or programs that offer commission on high ticket sales that are structured based on Ascension model of marketing.
So, What is Ascension Model all about?
In this is way of marketing the business owner or advertiser move customers from lower cost, less profitable products or services to higher cost, more profitable ones. By doing so, you will be able to get higher ROI from each sale you make, since the product owner has wide range of products to either up-sell or cross-sell to the customers who have already bought a lower cost product from them. Typically, in such a model, the product owner himself will take the responsibility of making ascension sales once you have managed to bring a customer for his lower cost product, while sharing with you the commission for all the sales he has made to that particular customer. For this reason, if you are serious about making good amount of money in affiliate marketing, while you put in lesser time and energy time in making sales, look out and opt for affiliate programs that follows ascension model for their product sales.
Rewards for Results
A good affiliate program always rewards affiliates for their performances in sales. Rewards to affiliates can be through various ways – increase in commission shares, one time additional lump sum commission (either monetarily or in other forms) etc. Here are some examples – Affiliate programs offered by domain registrars and website hosting services have varied set of commission percentage brackets versus no of sales you make. For example, if you make 1-10 sales you qualify for 30% commission; 11-25 sales you qualify for 40% commission and so on. Another example, Affiliate programs offered by e-business marketing training like Digital Altitude and others, if you surpass $5000 sales every month for duration specified by the program, you qualify to get monthly instalment for a car of your choice.Affiliate programs offering such rewards against an affiliate performance are best ones to join, if you are serious about making 5-6 figure income month on month.
Front End Support by Sales team
Best affiliate programs are those that offer complete sales support. Once you have captured a lead, all you have to do is wait for the commissions in your bank account. This is because the product sales team takes on the responsibility of converting interests (leads) into sales. Such assistance cuts down your efforts by almost 50-90%, enhancing your ROI. With such a support, you can leverage efforts of the sales team to completely focus on bringing in more traffic to the promotion. In the current affiliate marketing world, such sales support systems are increasingly made available to affiliate marketers.
For affiliate marketers, any kind of support from the product owner is an added advantage in their pursuit to make their marketing venture efficient. Assistance related to technical know how of the affiliate dashboard, tracking systems, website navigation, affiliate links, deep links, sales page etc is a must from a good affiliate program. Programs offering seamless and responsive tech support 25×7 via email, phone and chat are good affiliate systems to join. Good tech support can always reduce your burden drastically, by helping you focus on leveraging the affiliate system than on creating required things from scratch. How daunting it can be if you have to create from scratch the sales pages, sales funnels, affiliate links, tracking systems etc. Work smarter not harder should be your mantra, hence affiliate with a system that provides robust tech support team and systems.
It is important to understand that anyone can now get into affiliate marketing and generate income out of it. It doesn’t necessarily require affiliate marketers to be super exceptional in online marketing. Affiliate systems should be such that they strive to take forward every affiliate with right kind of training/coaching support and be always by their side to resolve any kind of issues/queries they may have. Nowadays, some affiliate programs have started offering FREE training with one-on-one coaching assistance to whoever wants to join their program. Such training mostly covers – product information, marketing strategies, traffic strategies, affiliate marketing basics etc. A good affiliate program is one that trains affiliate marketers before they go out and promote the products. This paves way for anyone who is committed to train himself and make money on the internet. In the part 3 of this write up, you will come across an affiliate program that offers individuals FREE and comprehensive coaching on how to be a successful affiliate marketers. This training is completely agnostic to one’s background; anybody can start their successful affiliate marketing venture with such an affiliate system – For this exact reason, I qualify this particular affiliate program as an ideal one, having most of the required qualities that I have put forth.
Availability to Marketing Materials
Banners, Sales funnel, Sales Page etc.Good marketing content, creatives (images and videos), sales pages, sales funnel are essential to run effective marketing campaigns, be it paid or organic. Without them, you will not be able to set forth your promotional messaging right. World’s best affiliate/online marketers typically spend most of their time conceptualizing and executing strategies to bring right audience to their promotion, rather than on building marketing materials. Focus majority of your time on doing things that are of utmost importance, in this case, bringing right audience to your ad/promotion copy. Before joining an affiliate program, make sure you have a little chat with their team to understand the kind of materials and content support they have to offer you; without them, you are just a sitting duck with bad ROI, while you spend most of the time working on photo-shop making creatives.
Commissions for both lead captures and Sales
This quality is just an ideal situation and need not be mandatory. It is easier to generate interest in a product than converting lead into sales. When that is the case, shouldn’t it be great if you are paid commission even to capture interests/leads? YES! Certainly it is. Although commission for lead capture is small ranging from 50 cents to $4 per capture, this situation ideal if to generate pretty decent income on a daily basis.
Previous Read – Part 1 – How to Find the Right Niche for Affiliate Marketing?
Next Read – Part 3 – Examples of a Good Affiliate Program